In April 2012, Chanel opened the doors of the Ephemeral Boutique located at La Mistralée Hotel, a 19th century manor house just a few minutes from The Fox and the Old Port of Saint-Tropez. This is the second time Chanel have set up the seasonal boutique here, open throughout the summer from April to October.
With typical Chanel flair; the look & feel of the boutique is of course luxurious, yet contemporary and fresh. In the temporary store, Chanel features the "Paris-Bombay" SS12 collection, with the addition of their beautiful accessories. The collection is shown but indoors & out, with an amazing juxtaposition of opulence and modernity. Fabulous. Get me there.
Are you a fan of pop-up stores & boutiques?
Rachel x
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