Aerin Lauder, Estee Lauder Heir & Businesswoman.
If you're here reading this, there's a strong chance you've tried, if at not least heard of the release of AERIN, the high-end, highly-anticipated release of Estee Lauder's granddaughter, Aerin Lauder's, own cosmetics line. AERIN is currently exclusive to Harrods and Selfridges London (also available at their online stores for the rest of us who don't live in the capital) and features simple and high-end, high-quality essentials with a few hints of seasonal shading thrown in. I've raved about the beauty that is Aerin before and her stunning office when the new collection was just news. I stumbled across an interview with site ITG from September, which has just made me love her more; its refreshing to hear that her first experiences with makeup are similar to many of us ladies, even if her grandmother was Estee Lauder...
"I’ve always been fairly classic, fairly traditional. Everyone always asks, ‘Did you ever rebel? Did you dye your hair blue? Did you wear black nail polish?’ I mean, of course, there have been episodes when you wear weird-colored lipstick… But generally, I think I was pretty much the way I am now. I stick with what I know, makeup-wise. Just because something is on trend doesn’t mean you have to embrace it. You can look at it and admire it, but that doesn’t mean you have to wear black nail polish or red lipstick. If you feel comfortable in what you’re wearing, you’ll look your best, and I think that’s a really important idea. Sometimes, whether it’s fashion or beauty, things are on-trend and they look beautiful on the runway, but when I apply them to myself it doesn’t look the way it should.
Beauty was always a part of my life. I always joke that I’ve been in the beauty business for 42 years, because my earliest memories are of my grandmother [Estée] putting makeup on, or spraying perfume, or mixing foundation with cream. I always wanted to be a part of the family business—I always loved it. I remember seeing piles of magazines with red tags in them, marking all the Estée Lauder ads. I didn’t know anything different because everywhere, all over her house, would be red-tagged magazines, so I just assumed they came that way. The first time I saw a magazine without tags I was like, ‘Why does it look like that?’ [Laughs] The beauty industry was always a part of my life, and I think it’s something that I just innately love because if you don’t love it, you can’t do it.
